Saturday, November 24, 2012

Europeans: Helping or hurting the CHL?


So tonight’s issue at hand looks at the lingering impact that the European hockey players are having on the  Canadian Hockey League.  The Canadian Hockey League as a whole, sans a few Canadian communities, has never been worse in terms of revenue and media attention it has been receiving.  More frequently than ever, club owners are continuously exploring the possibility of relocation with a few biting the bullet in recent years.  A once profitable industry has turned into a dwindling enterprise with questions being raised regarding ways the league can recover from this internal recession while getting it back to a point where it was in the mid-nineties.  As aforementioned in the opening sentence, we’re going to explore how, in my opinion, Europeans are negatively affecting the league and what actions league commissioner David Branch can take to restore this once proud tradition.

The Canadian Hockey League, at it’s core, is a developmental organization that is supposed to prepare young adults for the next phase of their life, whether that be in the game of hockey or outside of the rink. I cannot underline the importance of the league and the respective clubs to ensure these kids are receiving a solid and fair education because ultimately, only a select few players each year actually move on and forge a path into professional hockey for themselves. One of the vocal points when it comes to recruiting kids into the CHL is there signature education package. For every year of service in the league, the player is entitled to one free year of education.  Sure, there are a couple of loopholes and discrepancies in the agreement that don’t sit well with me, quite possibly the most glaring being playing in one exhibition game(and take note that playing in an exhibition game doesn’t get your name in ink on the roster), makes that player ineligible to explore any future NCAA opportunities that might come his/her way. To get this back to the topic at hand, and the reason I wanted to discuss the educational agreement is because it is seldom used by the Europeans. On average, Europeans stay in the CHL for one year and then for reasons unbeknownst to us, realize North American hockey isn’t for them and head back overseas.  With tuition costs seemingly sky-rocketing on a yearly basis, North American hockey parents know how crucial a paid education can be and it can’t  sit well with them that packages that top brass knows very well will never be used couldn’t be forwarded to kids who wholeheartedly intend to use it and attend a Canadian university.

Getting away from the financial side of the equation, as referenced at the top of the second paragraph, the premise of the Canadian Hockey League is to develop young adults. The Europeans who are selected in the yearly import draft are not coming over to be developed. They are usually eighteen/nineteen year olds who are only coming over because they view this as the next logical step in pursuing their professional hockey dream. Too many times over the years have I seen a European come in and take away ice time from a sixteen/seventeen year old Canadian who is more passionate and deserving of the opportunity and ice time then that European will ever be. The Canadian Hockey League has a storied tradition, and quite frankly from the hundreds of games I have watched over the years, I’ve never seen a European show true passion on and away from the rink, which very well could be why it’s hard for the average fan to get behind a player who doesn’t provide any, to steal a Brian Burke trademark ”truculence”. The game has lost it’s edge, and one constant complaint I read on forums is the lack of physicality in the CHL brand and this has turned away many at one time loyal patrons of this Canadian tradition. The National Hockey League has improved it’s image (at least on the ice), with a more up tempo, hard-hitting style, something the Canadian hockey League would be wise to replicate. Mr.Branch, allow our young North Americans to do what they do best, play fun up beat hockey and let boys be boys.

An interesting trend that I’ve been noticing the last few years is the growing number of Europeans who get sent home during Christmas with no return flight. Which begs the question, is the second European spot really necessary? With the Import draft being such a crapshoot, scoring a successful first round selection is hard enough, hitting a home run on the second round pick  provides you with the same amount of odds as winning the Lotto 649 in back to back weeks. With the limited information and resources league general managers have to go off of, one can’t fault anybody from missing the boat on the later round selection. I’ve always been curious to why more general managers don’t swing for the fences in the draft, especially in the second round and draft the sure fire NHLer. I realize there’s a 98%  chance player  X won’t report, but are you any worse off than having player Y come in that has the same skill and skating level of a novice hockey player?  The adage should be that if the Euro can’t contribute in the top six or top four defenseman, he shouldn’t be on the team. There’s absolutely no reason at all why a young Canadian who is chopping at the bit to play should be sitting in the press box in favor of an import. North Americans, by a general rule, are much more marketable anyway. All other things being equal, if I was a general manager I’d favor putting in, to use an example, a young kid from Alberta who the fans can really gravitate too and get to know as a person off the ice as opposed to a Russian who probably doesn’t even know where to locate Canada on the map.

Marketability is key, and the time has come for the Canadian Hockey League to scrap the import designation rule or at the very least reduce it. Just a suggestion here, but maybe provide the clubs with the option of having three 20’s and two Euro’s, four and one, or if they felt obliged five twenty year olds and no Europeans. To attract more fans to the games, the league has to make sure the players want to be here and are willing to sacrifice to put a great product on the ice and are willing to be visible in their local communities. This mantra just doesn’t work if the player can’t communicate with the public or engage in a physical brand of hockey, Something sadly, Europeans can’t provide fans in a league that has never been more desperate to boost it’s attendance.

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